It helps you hone your soft skills- A good customer experience goes a long way for a brand. As you strive to become a better storyteller, you view things from the customers’ perspectives and understand the link between customers’ shopping patterns and social media behavior.

It teaches you managerial skills- Learning how to market products, pricing management, the art of cross-selling and up-selling, the inner workings of the supply chain- you get to build a microcosm of essential business skills when you run an e-commerce business

You’re learning curve is sharp- With access to real-time data, you can play around with various ideas and test what works best for business. This will help you hone the art of marketing.